Surname Research Report

Research & Analysis

Overview

  • What It Is: This project examines whether companies with names that match common surnames show an advantage in stock returns. It compares firms with surname matches to those without using standard statistical tests.
  • Goal: The goal is to determine if a measurable difference exists in stock performance based on name matching. The study employs a Welch Two Sample T-Test and Linear Regression Analysis to analyze the data.

Key Achievements & Features

  1. Data Collection and Matching
    • Compiled company data and matched names against a list of common surnames.
    • Separated companies into groups with and without surname matches for clear comparison.
  2. Statistical Analysis
    • Conducted a Welch Two Sample T-Test to compare average returns.
    • Performed Linear Regression Analysis to assess the relationship between name matching and stock returns.

Technologies & Skills Demonstrated

  • Statistical Testing
  • Welch Two Sample T-Test
  • Linear Regression Analysis
  • Data Matching Techniques
  • PDF Reporting

Big-Picture Vision

  • Evidence-Based Decision Making: The study highlights the need to use data for investment decisions. The findings indicate that surname matching alone does not result in significantly higher stock returns.
  • Future Research Directions: The methodology can be extended to explore other factors affecting company performance, allowing for a broader understanding of investment influences.

View the Report

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