Social Media Content Automation

Automation & Scripting

Overview

  • What It Is: A pipeline that automatically generates and posts social media content—text captions, hashtags, images—across platforms like Facebook and Instagram, using scheduled prompts and OpenAIs generative capabilities.
  • Goal: Automate creative marketing efforts for CareerChat by turning brief ideas or random prompts into engaging social media content, including auto-generated images.

Key Achievements & Features

  1. Content Generation and Posting
    • A script that retrieves a prompt from a text file, creates a full post (title, body text, hashtags), and generates an accompanying AI image.
    • Automatically posts to Metas Graph API on a scheduled basis.
  2. Future Video Integration
    • Prototype for generating captions and automatically posting short video content (Reels, TikTok) alongside text and images.
  3. Brand Consistency
    • Ensured consistent brand voice and style by embedding brand guidelines in the prompt instructions.

Technologies & Skills Demonstrated

  • OpenAI Image and Text Generation
  • Meta Graph API
  • Script Scheduling
  • Automation & DevOps (streamlining marketing pipeline)
  • Creative prompt engineering for cohesive brand voice

Big-Picture Vision

  • Seamless Marketing Workflows: Reduces time and manual effort needed for social posting, freeing creative resources for other projects.
  • Expandable Toolkit: The same automation logic can be extended to other platforms like Twitter, LinkedIn, or TikTok.
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